A Passion for Vision, Hi-End Eyeglasses for a Better Life

Khun Somboon Chaowanakosol, better known as Master Bobi, is certainly not shy about coming forward to tell you about his achievements, but then he has achieved a lot. He has an amazing passion for his work an almost messianic desire to share his thoughts, ideas and beliefs with both his customers and the world.

Bobi is the owner of ISOPTIK, the hi-end eyeglasses centre located on the 4th floor of the ERAWAN BANGKOK in the fashionable heart of downtown Bangkok. Describing ISOPTIK is a case of superlatives, after all this is a store that stocks the most expensive eyeglasses in the world, with some pairs coming in at a cool half a million Baht, and boasts the very latest in cutting edge technology and equipment.

But, you could also use superlatives to describe the man behind the store. Bobi has earned the title of one of the best progressive lenses fitters in the world capable of giving his customers the quality of hi-end vision they enjoyed when they were young. Such is his reputation that he is now courted by opticians, doctors and lenses manufacturers from all over the globe keen to learn from his techniques and unrivalled experience.

His enthusiasm is definitely infectious and when you meet him you can't help but get swept up in the passion he shows for his subject. "You have to love what you do. If you do then you will enjoy your work but also do very well in your work. I make eyeglasses with all of my heart," points out the master lenses fitter. "I don't care about profit and loss all I care about is my customers, my happiness is when my helps gives my customers a better life. At the end of the day I am not selling eyeglasses I am selling the best vision for better life."