Posted: 13 April 2008 at 14:22 | IP Logged

The instant crystal clear vision at any distance is an ability we have only during our youth. This ability diminishes when we reach our 40s. Our eyes get tired easily, when we work long hours reading or working with computers. The latest technology for hi-end progressive lenses use the most precise measurement techniques available is the best solution for people aged 40 to 120 years of age to have instant crystal clear vision at any distance like when they were young.  

More then 40 years ago, little Bobi, the sixth child of Sawang and Napaporn Chaowanakosol who owned an optical store "Sawang Optical" in Trang province, asked his father out of sheer curiosity why his grandmother had poor vision no matter how good her glasses were. Later on, she lost her sight completely, leaving a wound in the little boy's heart while inspiring him to become a great eye care specialist when he grew up. When the boy turned seven, he heard a customer ask his father, "How come the eyeglasses you make are so perfect? No other store could do them like this! What am I going to do if you weren't around?" His father, smiling widely, pointed at the little boy and replied, "When I am no longer here, my son will make the best eyeglasses for you." Such encouraging words inspired the boy and instilled in him the great faith in the value of good vision. He became determined to become the greatest optician. After 100,000 hours of research and development with more than 30,000 pairs of high quality eyeglasses, his dream has now come true.

Today, Somboon Chaowanakosol, better known as 'Master Bobi' a man on a mission. He wants the world to see better, feel better, look better and it bothers him when people have less than perfect vision. "Life is too short to limit your vision." He says. "Limit your vision = limit your life! My mission is to make the best hi-end eyeglasses for better life of my customer."

“It’s not exclusively for CEOs only,” says Mr. Somboon Bobi Chaowanakosol, Managing Director of ISOPTIK. “Clear vision is necessary for everyone who wants to obtain the best in their life. I simply provide this opportunity for them to regain crystal clear vision at any distance, however old they are.”

“Of course, as world-leading hi-end eyeglasses specialist, we can improve the vision of our customers!” he points out.

But this sounds like an optical illusion, doesn’t it? So how is eyesight related to a CEOs’ vision when it concerns their business?

“Obviously it is a factor,” he answers, “because we look things through our eyes, but meanwhile we see them also with the brain! Thus, if your eyes aren’t able to capture objects clearly at first, your brain must work harder to decode the signals. Just like an unclear picture, you inevitably have to rely on highly technical computer software for rendering and retouching to give it clarity,” he illustrates.

As mentioned above, optical vision is directly linked to the brain’s operation. “It means that having the best eye care can relieve the load on our brain, which will permit the brain to work smoothly and more effective in anything we do,” Mr. Bobi says. “Therefore, not surprisingly, a businessman whose eyes work in full-function can develop more of his strategies and more often holds victory in his hands in any business area that he enters.”

To achieve the world’s best optical service, a series of world-class equipment is used to ensure the best results. With this high-quality equipment, ISOPTIK can give customers a quick 20-minute eyetest that assesses depth perception, colour recognition and binocular vision. If any anomaly shows up, an ophthalmologist is then able to apply a Non-Mydriatic Retinal Camera to safely photograph the customer’s retina and highlights anything of concern.

Furthermore, one of the most important components for assembling high-end eyeglasses is the hi-end lenses. At ISOPTIK: The Best Hi-End Eyeglasses Centre in Thailand, located on the 4^th floor, Grand Hyatt Erawan, Rodenstock Impression FreeSign hi-end progressive lenses from Rodenstock are shipped in from Germany to create the best hi-end eyeglasses for our customers. That’s the reason why the CEO’s of Thailand’s leading industries, high-level government officials and politicians place their trust in ISOPTIK to give them the vision so that they can create successful businesses.

“I can honestly state that our hi-end eyeglasses are able to give an 80-year person crystal clear vision as if they were young again,” Mr. Bobi proclaims. “Certainly, when you have crystal clear vision, you can focus on objects in less than 0.1 of a second at any distance!”

Now that is probably fast enough to capture and build upon the dynamic changes in the present business world – an edge any CEO would certainly be keen to have in his armour.